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| GHAJINI and the art of branding and merchandising |
GHAJINI and the art of branding and merchandising
Apart from being one of the biggest films of all times GHAJINI seems to be scoring on the front of merchandizing as well. While Shah Rukh Khan did not publicize the manner in which he had acquired his six-pack abs as a merchandize, Aamir Khan's GHAJINI has gone ahead and done it. In one of the first tie-ups India Games has tied up with the trainer of Aamir Khan - Satyajit Chaurasia - and has offered the viewers a downloadable five-minute guide through mobiles christened as Ultimate workout.
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