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| VEER, Marathon, and New paradigms of marketing |
VEER, Marathon, and New paradigms of marketing
It has only been four days that curtains were brought on Mumbai Marathon that Jaipur is now going to host marathon from the current year. Salman Khan does the launch of Jaipur marathon and it is being used to promote launch of VEER as well. Aamir Khan must be pleased with this effort, as the unconventional approaches to market a film, as he initiated with 3 IDIOTS has taken off. Facilitating factor in Salman Khan's initiative is Beena Kak, who was the screen mother of Salman Khan in MAINE PYAAR KYUN KIYA and she is currently the Minister of Tourism in Rajasthan Government.
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